What Just Happened At LA Marathon?

You all woke up to some pretty interesting news, right? ASICS LA Marathon has morphed. LA Marathon has changed its name AND signed a new title sponsor AND changed its logo AND it was a big secret/surprise. I am sure you all have questions. Lucky for you, I have some answers. I can’t share everything, but in an effort to keep from typing the same text message 400 times today, I am going to give it to you here.


HUGE NEWS from @skechersGo and @LAMarathon this morning! @SharpEndurance has the scoop on his blog! #UniteLA Click To Tweet


The Name Change


LA Marathon decided to return the marathon’s name back to its original state to honor the city and the race’s long 31 year legacy. It also helps for people to recognize the city clearly. There are many abbreviations for LA, so the team wanted to ensure that when you heard about the Los Angeles Marathon you knew exactly what race was being referred to. So going forward, you’ll see Los Angeles Marathon spelled out. I’m digging this change a lot and welcome it.


New Title Sponsor


What happened here is something the team revisits every year. Contracts and negotiations are a normal part of business and each party reviews their partnership agreements throughout the life cycle. This is true with any business. No, I can’t discuss the details, but I can tell you no one will be writing anyone’s name in Taylor Swift’s Blank Space. Los Angeles Marathon proudly announced and welcomed Skechers Performance as the title sponsor early this morning. In the previous years, ASICS, Honda, and K-Swiss have all been presenting sponsors of this race. Skechers has been making some noise in the marathon space for a few years now. You may recognize a few of their elite runners in Meb (2014 Boston Marathon winner) and Kara Goucher. Meb and Kara will be participating in the Olympic Trials the day before the marathon (which is also hosted by the Los Angeles Marathon). So if you want to see them dominate, stay tuned for details. I look forward to seeing the energy and passion Skechers brings to Los Angeles. Two Los Angeles based companies coming together should be amazing. The level of excellence that the Los Angeles Marathon team puts into everything, I anticipate nothing but a fantastic race experience before, during, and after.


What About The Course?


The iconic stadium to sea course is not changing. You will still run from Dodger Stadium to the Santa Monica Pier through 4 cities and past more than 20 Los Angeles landmarks.


A New Logo, Too?

Yes. New logo. New Colors. New experience. I saw the logo for the first time bright and early this morning and was so excited.


I Still Want To Experience The Race! Any Discounts?

This year for the first time, the ambassador team has discount codes to share with all of you and mine is pictured below. It will become active on September 2nd.


Los Angeles Marathon discount code



I am pretty jazzed about the changes to my hometown marathon. I look forward to what’s next. What do you think about all of this?

1 Comment
  • Sandra Laflamme
    August 28, 2015

    Such cool news! This race is on my bucket list for sure! And cool to see Skechers moving up in the Marathon world!

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